When an insurer denies a claim, the most productive call is a documented request for the precise reason, applicable policy, and next review step. This guide provides practical steps for patients and healthcare professionals without promising a particular outcome.
The first five minutes: identify the actual decision
A denial is not a complete explanation. Before discussing whether the decision is fair, identify the claim or authorization number, date of service, billed service, plan, decision date, and exact reason code. Ask whether you are speaking to customer service, claims processing, utilization management, or an appeals unit. A representative who cannot change a decision may still be able to provide the written rationale and the correct appeal address. Say: “I need the specific plan provision and written clinical or administrative reason for this decision. Please tell me where I can obtain both.”
Use an assertive, repeatable script
Open with: “I’m calling about claim [number], denied on [date]. I need the reason in writing, the documents reviewed, and the next available appeal step.” If the representative repeats a generic phrase such as “not medically necessary,” respond: “What clinical criteria were applied, and how can I obtain the relevant guideline or policy?” If the issue is eligibility or network status, request the exact eligibility date or network record relied upon. Do not let a vague explanation substitute for the document you need to challenge.
Separate an information call from an appeal
A phone call asking questions is not necessarily a formal appeal. Ask whether your plan accepts appeals by phone, online, or in writing; where they must be sent; how receipt is confirmed; and what deadline applies. For many non-grandfathered private health plans, HealthCare.gov explains a general 180-day window for internal appeals after denial, but specific coverage arrangements and other programs can differ. Do not assume a customer-service escalation stops the appeal clock. Send a timely formal appeal using the method specified in the notice.
When the representative says no
Ask: “Is that a final claim determination or a customer-service answer? Please identify the person or unit authorized to review this decision.” Request a supervisor or claims specialist if the representative cannot identify the controlling rule. If transferred, repeat the claim number and ask the new person to confirm what was documented. Stay professional; insults, threats, or repeated calls without new evidence rarely improve the record. The objective is a traceable, reviewable decision.
Build a call log that can support your case
Record the date, local time, phone number called, representative’s name or identifier, department, reference number, what the representative said, and each promised action and deadline. Follow up through a secure portal or written correspondence: “On [date] I was told [statement]. Please confirm or correct this in writing.” Keep copies of denial notices, explanations of benefits, medical letters, authorization records, and portal messages. Never post patient identifiers publicly when describing the dispute.
For medical professionals: make the payer identify the failure point
A provider’s billing team should distinguish a clearinghouse rejection from an adjudicated denial and a payment adjustment. Ask whether the payer received the claim, accepted it for processing, adjudicated it, and issued an explanation of payment. Confirm payer ID, member information, authorization number, rendering NPI, place of service, coding, and timely filing evidence as applicable. A corrected claim and a formal payment dispute may be different processes; obtain the payer’s provider manual and applicable contract terms.
What if care cannot safely wait?
Tell the treating clinician immediately if delayed approval could affect care. Ask the insurer about expedited review and ask the clinician to document urgency. HealthCare.gov explains that urgent cases may qualify for faster internal or external review, sometimes simultaneously. A billing representative should not determine clinical urgency. Patients should work with their treating team on safe care options while the review is pending.
Quick checklist and FAQ
Before ending, repeat the action items: written reason, applicable policy, appeal deadline, submission method, confirmation number, and promised follow-up date. Ask “Will this call itself count as an appeal?” and obtain an explicit answer. Ask “Can my clinician submit supporting records?” and clarify how authorization or representative consent works. A strong call does not guarantee approval; it produces a documented path to review.
Sources and further reading
HealthCare.gov: Internal appeals; HealthCare.gov: Appealing a health plan decision. Rules depend on plan type, jurisdiction, and the denial notice.
Educational information, not individualized legal, medical, or billing advice. Check the specific plan, program, contract, and decision notice.
Related reading
For the next step after obtaining a denial explanation, see our guide to building a health insurance appeal around the actual denial reason.